2024
EOZ
Step into the virtual reality product line known as EOZ. These accessories and cyber-wares blend the feeling of being comfortable, geared up and ready to perform using your best VR tech with a modern twist on functional fashion.
Product Design
Marketing
Know More
Step into the virtual reality product line known as EOZ. These accessories and cyber-wares blend the feeling of being comfortable, geared up and ready to perform using your best VR tech with a modern twist on functional fashion.
EOZ creates high-performance, user-friendly VR tracker straps—engineered for dancers, creators, and full-body immersion junkies. This wasn’t just a rebrand—it was a total rethink. I came in to help evolve EOZ’s identity from a functional startup into a cultural symbol in the virtual world scene. The new identity would debut globally at Tokyo Game Show, so it had to hit hard and instantly stick.
We started with a messy, expressive exploration of glyphs, logomarks, and smile motifs. The final design locked into a clean, circular smile—friendly, tech-forward, and confident. It's a nod to the joy of motion tracking and the emotional spark of connecting body to avatar. The icon had to look just as good embossed into neoprene as it does glowing in motion overlays or stitched into packaging. A visual system was then built out to scale with the product—from straps to website, stickers to stage.
Solution
Key Concepts Developed:
Friendly-but-slick glyph with built-in smile curve + kinetic tension
Physical product applications: embossing, tags, velcro backers
High-contrast “HELLO TOKYO” campaign teasing the icon underneath text
Clean, global-friendly “HELLO WORLD” identity used for launch and box reveals
EOZ’s brand is emotion in motion—equal parts function and joy. The new identity is flexible enough to scale across real-world product packaging and global press, while staying true to its roots: a clean, wearable symbol for VR movement culture. Whether you're at a con, in a club, or filming mocap—EOZ smiles back.
More Works
(GQ® — 02)
©2024
2024
EOZ
Step into the virtual reality product line known as EOZ. These accessories and cyber-wares blend the feeling of being comfortable, geared up and ready to perform using your best VR tech with a modern twist on functional fashion.
Product Design
Marketing
Know More
Step into the virtual reality product line known as EOZ. These accessories and cyber-wares blend the feeling of being comfortable, geared up and ready to perform using your best VR tech with a modern twist on functional fashion.
EOZ creates high-performance, user-friendly VR tracker straps—engineered for dancers, creators, and full-body immersion junkies. This wasn’t just a rebrand—it was a total rethink. I came in to help evolve EOZ’s identity from a functional startup into a cultural symbol in the virtual world scene. The new identity would debut globally at Tokyo Game Show, so it had to hit hard and instantly stick.
We started with a messy, expressive exploration of glyphs, logomarks, and smile motifs. The final design locked into a clean, circular smile—friendly, tech-forward, and confident. It's a nod to the joy of motion tracking and the emotional spark of connecting body to avatar. The icon had to look just as good embossed into neoprene as it does glowing in motion overlays or stitched into packaging. A visual system was then built out to scale with the product—from straps to website, stickers to stage.
Solution
Key Concepts Developed:
Friendly-but-slick glyph with built-in smile curve + kinetic tension
Physical product applications: embossing, tags, velcro backers
High-contrast “HELLO TOKYO” campaign teasing the icon underneath text
Clean, global-friendly “HELLO WORLD” identity used for launch and box reveals
EOZ’s brand is emotion in motion—equal parts function and joy. The new identity is flexible enough to scale across real-world product packaging and global press, while staying true to its roots: a clean, wearable symbol for VR movement culture. Whether you're at a con, in a club, or filming mocap—EOZ smiles back.
More Works
(GQ® — 02)
©2024
2024
EOZ
Step into the virtual reality product line known as EOZ. These accessories and cyber-wares blend the feeling of being comfortable, geared up and ready to perform using your best VR tech with a modern twist on functional fashion.
Product Design
Marketing
Know More
Step into the virtual reality product line known as EOZ. These accessories and cyber-wares blend the feeling of being comfortable, geared up and ready to perform using your best VR tech with a modern twist on functional fashion.
EOZ creates high-performance, user-friendly VR tracker straps—engineered for dancers, creators, and full-body immersion junkies. This wasn’t just a rebrand—it was a total rethink. I came in to help evolve EOZ’s identity from a functional startup into a cultural symbol in the virtual world scene. The new identity would debut globally at Tokyo Game Show, so it had to hit hard and instantly stick.
We started with a messy, expressive exploration of glyphs, logomarks, and smile motifs. The final design locked into a clean, circular smile—friendly, tech-forward, and confident. It's a nod to the joy of motion tracking and the emotional spark of connecting body to avatar. The icon had to look just as good embossed into neoprene as it does glowing in motion overlays or stitched into packaging. A visual system was then built out to scale with the product—from straps to website, stickers to stage.
Solution
Key Concepts Developed:
Friendly-but-slick glyph with built-in smile curve + kinetic tension
Physical product applications: embossing, tags, velcro backers
High-contrast “HELLO TOKYO” campaign teasing the icon underneath text
Clean, global-friendly “HELLO WORLD” identity used for launch and box reveals
EOZ’s brand is emotion in motion—equal parts function and joy. The new identity is flexible enough to scale across real-world product packaging and global press, while staying true to its roots: a clean, wearable symbol for VR movement culture. Whether you're at a con, in a club, or filming mocap—EOZ smiles back.
More Works
©2024